Kelli reached out to me to help develop the brand for her new venture, Lavender Roots, where she’s partnering with a gym to offer a fitness-forward approach to pelvic floor treatment. She envisioned a design with delicate lavender sprigs to symbolize inner peace and tranquility, and roots beneath to represent strength and resilience. I absolutely loved her vision and am so excited to see this brand come to life! It’s both feminine and bold — with a powerful sense of empowerment, resilience, strength, and beauty.
www.lavenderrootspt.com/
Brand Identity | Logo Design